Brans publish style guides which specify every detail about the look and feel of the brand. These include typefaces, color palettes, and how pictures and images should be used. The style guide will also contain a UI kit, which includes critical UI elements like font sizes, icons, and documentation. The purpose of the style guide is to serve as a reference for designers to properly represent the brand. The style guides will vary by brand but they all have the same goal: to establish a consistent and clear image of their brand across products.
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