Today I did some further improvement on the Jooma business website that I've been hired to work on. I removed unnecessary fields from the forms. The class from Meta taught that every additional field on your form decreases the likelihood that a customer will fill it out and complete the conversion. Therefor you want the least amount of fields possible. There was also a radio option to select from a few different choices in the form, but these did not provide any useful information for the business. I modified this so that every option became informative and could help the business better serve the customer. The Google Ads campaigns specified for these searches land directly on the relevant product pages, and each page has a form there waiting for the customer to convert. This has already increased conversions by a large percent, but I am waiting until enough time has passed to make a real analysis of the effect.
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